Make Money Doing Business |
Sure
you were attracted to the concept of a Million naira per day business and
you ask yourself if this was really possible. Well, I am just about to share a
thought with you and to be candid, it has been in my head for a long time now.
Before I go into the details with you, let me share a thought about a book I
read some time ago about the making of millionaires. The main concept of the
book is that it is very easy to become a millionaire if you can solve the so
called million naira question: What do people need so badly and consistently
that they won't mind paying anything for?
I
am not trying to get you to the typical rhetoric you read about in get rich
quick literature because I have studied quite a few of them and the concepts
they share are usually very vague and you practically difficult to implement
because they don't discuss the HOW!
The
question I am about to help you track is a tough one but if and when you are
able to answer it, you may just be on your way to wealth. As difficult as this
may seem, the answer is not far fetched, it lies in just a simple
principle......Learn to consciously find a minimum of Ten problems in your
environment on daily basis that require economic solutions, that is where the
million naira a day business lies. As I walk through the roads of my city every
day, I see a multitude of issues, some are pretty direct and solutions to them
may not confer on me any economic benefit, for those ones, I just try to
practice the solution principle by trying to see if I can think of an immediate
solution that can help out in such situations.
The
million naira a day problem seems to be everywhere although at the beginning it
looks like too little to give us that amount of money. In this case, let's look
at a case study. For those of us very familiar with Lagos, you will know it is
a very big city with millions of people in it. Every day, people eat.......and
you can imagine how much people consume when you take a trip to a market like
Mile 12 in the morning, you see the number of trucks bringing in food from all
over the country and by evening, the whole place is deserted just for you to
resume the following morning and then the cycle begins all over again. The
question is....What happened to the truck load of food stuffs that was brought
to the market yesterday? Well the answer is not far fetched, after all you eat
yourself yesterday!
Now
to the economics, if you imagine that you can sell something a million people
need pa day with just one naira profit margin daily, then you already have 1
million naira daily business. Well maybe you can't reach a million people
daily, what if you are able to sell what 100,000 people need a day? With a
profit margin of 10 naira daily, you will make a million dollars.... You can
break this further down the line and see the world of possibilities in looking
for an economic problem you can solve which can bring you money daily.
I
am not saying you have to start with making 1 Million naira daily, what I am
saying is that the day you find an economic problem and people are willing to
buy your solution, that is the beginning of your journey to the million naira a
day profit. I have made it sound pretty simple so that we can embrace the
concept of wealth generation and see the possibility of it happening. Once the
mind is able to conceive it, then all we need is the courage to make it
happen.
The
other part to this is that, it does not require so much sophistication, all you
need is to start it small and scale it up gradually. Stories of people like
Ndidi Nwuleli attests to this possibility. I was listening to her story on
Fidelity SME forum of how she saw a high need for spices in the country. We all
eat one for of spice or the other. She and her Husband started from a garage in
Ota, Ogun State and gradually they scaled up to what we know as AACE food today.
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