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| Content Marketing Strategy |
Getting to make the best of content marketing in building a very solid blog that is capable of generating meaningful income may have been farfetched from you. However, a solid content marketing strategy can help you maximize opportunities in your niche.
This weekly, I have decided to review some great articles that have demonstrated solid strategies in improving both B2B and B2C content creation and by so doing, an improved return on their marketing returns.
The first I will like to review is a great case study on how Fisher Tank increased sales opportunities by $3.4 Million using content marketing. Fisher Tanks recognized some unique problems in their field such as the long cycle of production, production of highly specialized products which are pretty expensive, and getting customers only via word of mouth and repeat customers.
In order to improve sales, they need to find a way to get information about their company out to the end-users. This you can either do by getting a premium SEO services or you decide to employ the services of an inbound marketing company to help get more leads to their website. This was done by adding social media links to the website, increasing call to action links, creating blogs with a call to action links, and improved keyword optimization.
The results were just what you imagined! I invite you to explore the work done to improve this company's content marketing strategy:
http://news.google.com Sat, 09 Jan 2016 22:46:01 GMTBusiness 2 Community Content Marketing Case Study: How Fisher Tank Increases Sales Opportunities by ...Business 2 CommunityAre you thinking of incorporating content marketing into your business this year? Whether your answer is Yes or No, you've got t ...
Another area you may want to consider is ways social media can impact your content marketing strategy. At the heart of today's marketing strategies is a great social media strategy and when you miss this, you probably miss out on every other thing. In this great post, Mike Templeman suggested ways on improving the effectiveness of your strategy the social media way by exploring options like; optimizing your images for social media, adding social media share buttons, addressing current issues, researching your content.
Other content marketing articles you may want to consider reading include:http://news.google.com Mon, 28 Dec 2015 16:46:26 GMT6 Ways Social Media Will Enhance Your Content MarketingForbesContent marketing, as I discussed in one of my previous posts, is one of the fastest growing methods of digital marketing. It provides a great way for you to engage with your customers and ...
Sat Jan 09 18:16:02 +0000 2016Why online video is the future of content marketing https://t.co/q9kiDTsjZG
