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| BlackBerry Channel |
I intend to share
with you a secret source of wealth that many people have been tapping into
secretly for some time now. You will be surprised at my title but I don’t want
you to take it as just one of those hype things……! It is very possible to build
over a million naira turnover business pa annum on BlackBerry if you will
follow the steps I am about to outline for you in this “how to do article”
Now before I get into
the main meat of this article, let me clear some doubters mind, I have been a personal
witness of what I am about to share with you and sharing this with you does not
in any way hurt my business, it only gives opportunity to a lot more of you to
partake of the large cake being eaten by a very few. Some key facts you need to
know are:
- BlackBerry has one of its largest users in Nigeria. I bet you are not too surprised by this fact. Almost all houses in Nigeria has one or two users who use BlackBerry phones. The implication of this is that you have a ready-made market for any product you have to sell. List of top ten BlackBerry user countries in the world as at 2013. Data source is Crackberry.com
- Of
over 4 million smartphone users in Nigeria as at Dec. 2012, about 46% of them
use BlackBerry
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| BlackBerry Users By Country as at 2013 |
- BlackBerry has tools in it that allows you to aggregate people with common courses who over time you can discuss a unique theme, build a relationship with and over time become your market. Have you ever imagined been able to sell your product on daily basis and being able to reach a minimum of 20,000 persons at a go! That is a super duper amount of people and potential leads who can be converted to sales if you understand their needs and attend to them very well. The tool in the Blackberry phone to do this is called the BlackBerry Channel. Yes am sure you know about this tool but you may not know how to convert it to a money making venture. That is the whole essence of this article.
The three facts above
are the keys to your multi million dollars business empire. Trust me, it works
and works real well. I am not telling you what has not been tried, I am
discussing with you what has been tried and tested. But before I go ahead with the
“How to”, we need to understand what it takes to be successful here.
Key Success Factors
You need
to understand what people are interested in:
This is what I call having a theme. Your success factor with this business
model is in understanding what you know you can generate intriguing short
contents that people will be interested in knowing and will be able to pull the
numbers. As much as you want to pull the numbers, quality content in an area of
need does the magic for you. People have very short attention spans, but if you
can develop short contents with unusual quality, people will be very interested
in reading your channel post and following you. Your theme also has to be
market focused. You are not just out there to share contents, you want to be
able to share contents that will arouse questions about key area of needs which
will spur people to want to buy what you intend to sell to them later. This
process takes some time, however, you need to be very patient in building
followership. People can only buy from you when they see you as an authority in
your chosen field and they trust your product recommendations.
You need to be creative: In
developing contents, you need to be pretty creative. Creativity means knowing how to blend your
contents with short articles, images,
videos and creating a diverse mix of things people will be interested in. You
can’t afford to be monotonous! Variability is the spice of life. In fact,
participation may require you giving free gifts to incentive people, Short
competitions, likes and dislike games are all common strategies to help improve
participation. This I intend to write on in subsequent post.
You need to collaborate: When
starting your channel, collaboration with other channel owners who have a
sizeable number of followers is key to your success. You will need to reach out
to them to assist with featuring your channel. It is a painstaking process and you
will get a lot of Nos in the process however, you will also get a lot of YES
which will make up for the Nos. So don’t be deterred, you just have to keep
asking.
Understand Product sourcing:
This is a major success factor that if not well understood, you may not make a
success of your BlackBerry money venture. Having built solid rapport with your
followers, you need to look for products in your
theme area that people will be willing to buy from you based on your contents
and previous discussions. The key to success here is that for every product you
intend to sell here, make sure the margin of profit is significant. In fact, your profit margin
pa product should not be less than 50%. Yes
I mean 50%. This is not being greedy but learning to source product in a smart
way. There are a thousand and one product sources out there and you only need
to find one with good enough discount that can accommodate your profit margin.
Managing Logistics:
When people start buying from you, they act as if the product is needed
immediately and not that you are the one that just offered it to them. In our
clime, you need to be able to have a proper dispatch arrangement to make the
products available to your customers promptly and you may even need to do pay
on delivery in order to drive your sales. In this regards, you will need to have
a trusted dispatch rider so that you don’t get to lose your money. For some
other environments, you can use different pay methods like PayPal and Credit
cards. You can also divert the crowd to your online store.
So what are the next
Steps in Building Your BlackBerry Channel?
- You need to have a BlackBerry phone
- If you don’t have a BlackBerry phone, you don’t need to worry provided you have a smart phone with an android or IOS operating system. Go to your app downloading tool and download the BlackBerry Chat application tool on it.
- Install the BlackBerry app, and connect to your friends and close associates. They are your first customers! Go to the tab and start click on the Channel tool and just follow the steps as indicated by the wizard!
- You can also do this online using the email address you used in registering your BlackBerry pin. The window is something like this! You can follow this link here
After this, start posting
and inviting people to your channel.
I hope you make a
success of your venture. You don’t have an excuse because others are making a
kill out of it!
To your success!
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