Content Marketing Article Picks of the Week

With changing trends in search engine optimization, content marketing has become a critical war room strategy for winning in the internet marketing world. This week, I am exploring key content marketing articles whose ideas can greatly improve your results.

First on my list for the week is a great post by Wendy Max who explored the dimension of appealing to people’s emotions as a content marketing strategy. He is of the opinion that when people can connect with your content emotionally, then you can easily get them to buy into your product.
http://news.google.com Sat, 06 Feb 2016 16:12:18 GMT
Business 2 Community Emotional Content Marketing: Tapping Into the Psyche of B2B Buyers Business 2 Community The truth is, if ever there was an occasion to use emotion in content marketing, it's with B2B buyers. Why? Because the sales process for B2B bu ...
  

With its increasing popularity, how do you stay ahead of competition in the content marketing space? Well, you may just have to explore opportunities offered by automation, complex niches, visual media, quality over quantity content, circle of influencers etc.
http://news.google.com Thu, 04 Feb 2016 16:31:51 GMT
Entrepreneur Stay Ahead of the Competition With These 6 Content-Marketing Trends Entrepreneur According to a recent business-to-business (B2B) report by the Content Marketing Institute, 80 percent of marketers use content marketing as part of their busi ...


Driving brand awareness provides another great read for businesses willing to create the turbo effect while rolling out their brands.
http://news.google.com Fri, 05 Feb 2016 18:56:47 GMT
Business 2 Community5 Ways Content Marketing Can Drive: Brand AwarenessBusiness 2 CommunityWithout it, your company can toss its snazzy content marketing out the window. In other words, brand awareness is how consumers identify your brand in a lineup ...

What is the scope of your marketing strategy? Long term or short term, well if you are into some niches and you intend to be there for the long haul, you may need to consider some long term marketing strategy . My recommended week post will be:
Sat Feb 06 16:48:28 +0000 2016
Why Content Marketing Is the Best Long-Term Marketing Strategy @JaysonDeMers https://t.co/p70chavsKJ



Lastly in case you have been looking for tools to assist with content marketing, then you need to read this. Get a great list of tools that can inspire you and assist you with your work
Sat Feb 06 21:16:46 +0000 2016
Looking for content marketing tools? Here's one of my go-to-platforms: https://t.co/MpBDwZrZRl #Publishing #Booksales #sellmore

Julie
Sat Feb 06 21:16:34 +0000 2016
Automating Our Content Marketing: What We’ve Learned so Far https://t.co/fG2Dkbgy6Q via @distilled
Read more ...



Let me know your take on some of these posts.
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